D-Talk: Unleashing Vertical Video in B2B

20 junija, 2023 @ 3:00 pop - 4:30 pop UTC+2
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D-Talk: Unleashing Vertical Video in B2B | Exploring the Impact of Vertical Video in Business-to-Business and Employer Branding

June 20th 2023 @ 15:00 Online


We are thrilled to announce the upcoming D-Talk event, delving into the innovative application of TikTok and short-form vertical video content for business-to-business (B2B) Marketing and Employer Branding.

Join us for a stimulating and insightful conversation on how these platforms are reshaping the business marketing arena. We invite you to consider the compelling question: “How can you attract top talent from the best universities if they aren’t aware of your brand’s existence and what you stand for?” This event will explore strategies for enhancing your brand visibility and appeal to attract and retain the best talent in the industry.


Our D-Talk event will be hosted by Aljaž Peklaj, partner at Bold Group, and Domen Dan Gaiman, partner at DD Studios. We will also showcase a guest from HTTPool, a leading digital media and technology company. During this D-Talk, our panelists will cover a range of crucial topics, including:

  • The shift from traditional B2B marketing to a more consumer-centric approach.
  • Successful examples and use cases of businesses leveraging TikTok for B2B marketing.
  • The potential of short-form vertical video content in authentically showing what your brand stands for and the human-to-human interactions within.
  • Strategies for creating compelling content that resonates with both businesses, consumers and your future employees.
  • We will also take a closer look at the work of various businesses on TikTok, such as Grammarly, Monday.com, Adobe Video, Attorney Ryan, Yellow Express, Dassault Systemes, and Zendesk, among others. These examples will provide valuable insights into the effective use of TikTok for business marketing.

Don’t miss this opportunity to delve into the world of TikTok and short-form vertical video content for business marketing. Register now to secure your spot for this exciting D-Talk event, happening online on June 20th, 2023 at 3:00 PM.


Check out our guest’s social media accounts:

Aljaž on Linkedin>>>

Domen on Linkedin>>>



    Želim prejemati obvestila o aktualnih izobraževanjih in dogodkih Centra poslovne odličnosti./I would like to be informed about business trainings and events of the Centre of Business Excellence, Faculty of Economics.


    20 junija, 2023
    3:00 pop - 4:30 pop UTC+2




    Alumni EF



    Akademija digitalnega marketinga

    4:00 pop - 7:00 poponline