BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Alumni EF - ECPv5.3.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Alumni EF X-ORIGINAL-URL: X-WR-CALDESC:Events for Alumni EF BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20210101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20210325T180000 DTEND;TZID=UTC:20210325T193000 DTSTAMP:20210303T002030 CREATED:20210201T180039Z LAST-MODIFIED:20210302T180056Z SUMMARY:Decoding Brain Reactions to Corporate Social Responsibility DESCRIPTION:Corporate Social Responsibility (CSR) has become an integral part of companies’ DNA around the world. Fortune Global 500 firms spend approximately 20 billion USD on CSR activities annually with many predicting an upward trend in the next years. Consequently\, evaluating the effectiveness of CSR activities is a key issue in CSR investment as corporations\, and other stakeholders\, try to understand if their activities work or not. \nThis webinar presents the findings of a cutting-edge neuromarketing study of millennials concerning CSR videos. Seven videos from global commercial brands promoting environmental causes were selected and shown to millennials in Greece. While millennials watched the videos their brain and body reactions were measured with electroencephalogram and eye-tracking technologies. At the end of the neuromarketing test\, participants were also asked about their conscious opinions on the videos. \n\nHow neuro-technology is used to identify the effectiveness of communications. \nIf the millennial brain approved the CSR videos of global brands.\nThe level of engagement\, or importance\, that the videos had for the brain. \nIf the videos were received and processed easily by the brain or not. \nDifferences between brain reactions and conscious opinions.\nDifferences between female and male respondents.\nStrategic implications of the results for better CSR communications \n\nFormat: interactive webinar via Zoom with active participation \nWhen: March 25\, 2021 at 6 p.m – 7.30 p.m  \nThe webinar is free of charge. \n  \nAPPLY HERE\n  URL: ATTACH;FMTTYPE=image/jpeg: END:VEVENT END:VCALENDAR