Personal Branding: Your brand, your reputation, your success!

11 februarja, 2021 @ 9:00 dop - 1:00 pop UTC+0
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Unlock your personal growth and show how you can be the very best version of yourself! 

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

Join the online workshop, run by the former Head of Brand Planning at the Google ZOO NACE Lazar Džamić, to build your personal brand all the way to the top! This online workshop is designed as an unusual, personal, practical and inspiring program on philosophies and practicalities on building your personal brand to the very best version of yourself.

This workshop will teach you:
  • Key aspects of human psychology that make them appreciate things and make decisions.
  • Strategize the marketing for your brand.
  • Identify key personal and communications archetypes, as well as the key strategies to undermine ourselves.
  • Helps you figure out how to portray your personal brand on social media outlets such as Linkedin social, FaceBook, blogs, conference, etc.
  • Learn how to craft an elevator pitch for your personal brand so you can make a good impression even on short notice.
Why should you attend this workshop?

You will receive a unique step-by-step workshop on how to build your personal brand all the way to the top!

  • Use this workshop as a sounding board to help you think through your next steps, as well as your future strategy on building your personal brand.
  • Learn how you will challenge yourself to understand yourself, what you stand for in life, what are your values, how people look at you and what actions you can take to improve it.
  • Develop a strategy on how to deal with the current and foreseen future adversity.
Delivery & Organisation:

Date: Feb 11 2021 from 9 AM to 1 PM
Delivery language: English
Format: 4 hours of interactive online experience


Lazar Džamić is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK) and one of the foremost brand and marketing strategists in the region, with more than 20 years of strategic marketing experience in one of the most competitive markets in the world. He is a former Head of Brand Planning in Google’s creative think tank ZOO in London, where he created the strategy team and introduced to the industry two of the world’s first Creative Data Scientists. His mission at Google was to ‘turn light into heat’: a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a Strategy Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. He worked on campaigns and programmes for some of the UK’s most loved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc. After his return from London, Lazar is a much sought-after trainer for digital marketing transformation, working with some of the biggest local and regional clients such as Telenor, Mercator, Adidas, Erste Bank and others. He is also a member of the Serbian Prime Minister’s Creative Council, advising on aspects of developing Serbia’s creative sectors. He is the creative industries consultant for The European Bank for Development and Reconstruction, trainer at the regional PwC Academia, an ex-journalist, contributor to The Guardian and also a best-selling non-fiction author in Serbia. He is a regular speaker at global and regional conferences on topics of digital marketing and brand storytelling. His latest book, The Definitive Guide to Strategic Content Marketing was published by Kogan Page in July 2018.



  • The price of an online webinar is 115€. 

Ljubljana MBA Alumni, Alumni UL, and Alumni IMB

  • The price of an online webinar (4 h) is 80€.

Alumni SEB LU Diners Cardholders

  • The price of an online webinar (4 h) is 50€.

Do you already have your Alumni SEB LU Diners card? 

Students SEB LU

  • The price of an online webinar (4 h) is 40€. *Participation at the workshop is eligible for the course Business Skills Development 1 and 2.

*VAT is included.

No refunds can be made for cancellations received less than 3 days before the start of the program. In a case of a no-show, there will be no refund of programme fee.

After filling out the registration form you will receive the confirmation on your e-mail address.

An invoice will be delivered to the address provided in the registration after the workshop.




    11 februarja, 2021
    9:00 dop - 1:00 pop UTC+0
    Event Category: