Quantum marketing

15 oktobra, 2021 @ 3:00 pop - 4:00 pop UTC+0
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Quantum = “An extreme, abrupt change” 

Quantum = “New theories to explain when classical theories break down” 

Quantum = “New methods and devices that cross existing, known limits”


Imagine a revolutionary era of marketing calling for the prioritization of new technologies, while highlighting the importance of public relations, data and finance. All with the aim of making it easier to navigate the rapidly changing business world.

Raja Rajamannar, Director of Marketing and Communications at Mastercard USA and one of the Top 5 “World’s Most Influential CMOs” by Forbes, is aware that this is not only an illusion, but also a reality. 

In his best-selling book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, he dives into so called The fifth paradigm of marketing or the turning point of the industry, where the concept of brands, as we have known it so far, as well as many marketing practices, require reinvention. The book is a last call for marketers to take on a new mindset that embraces new technologies while also more quickly adapting to modern consumers. 

Fortunately, October 15 is no longer far away. Join us for an online lecture on quantum marketing, where Raja Rajamannar will introduce you to the evolution of marketing, its challenges, and will equip you with knowledge and understanding of marketing strategies that will successfully meet the challenges of the ever-changing marketing industry. 

When? 3 pm on Friday, October 15, 2021

Where? Online

The event will be moderated by our professor Maja Konečnik Ruzzier, PhD. 


Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business. In addition to his current roles at Mastercard, Raja Rajamannar also serves as president of the World Federation of Advertisers. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame.




    15 oktobra, 2021
    3:00 pop - 4:00 pop UTC+0
    Event Category:




    Alumni EF